MyFBM Mobile App Launch
The MyFBM Mobile App launch marked a significant milestone for Foundation Building Materials, revolutionizing the way our customers engage with our products and services. We achieved a remarkable 30% onboarding rate of existing web app users within the first two months. Our targeted digital campaigns boosted user engagement, increased market reach, and online visibility.
Landing Page & Email Marketing
Landing page and email marketing campaigns at MyFBM have significantly enhanced customer interaction and retention. With a strategic focus on data-driven insights, we achieved a 31% open rate and a 4.7% unique click rate through targeted HTML-based emails and optimized landing pages. These efforts have driven substantial growth in lead generation and customer engagement, reinforcing our brand's online presence and market reach.
Internal Enablement
Implementing internal gamification campaigns at FBM led to a substantial 130% increase in year-to-date onboarding rates. By engaging over 250 branches with nationwide campaigns, we fostered a competitive and motivating environment. This innovative approach not only boosted user engagement but also significantly enhanced our overall onboarding success, driving growth and efficiency across both mobile and desktop platforms.
Social Media & Paid Advertising
Drastically enhanced FBM’s market reach and online engagement through the curation of a social media and paid advertising strategy. My efforts optimized online visibility and reduced costs, achieving a notable $0.27 cost per result. This integrated approach not only fortified our brand presence across platforms but also supported the successful launch and adoption of the MyFBM Mobile App, reflecting a sophisticated blend of community interaction, targeted advertising, and strategic content placement.
Marketing Automation Implementation
Led the integration of SAP Emarsys, building the foundation of marketing automation for MyFBM. This advanced platform streamlined our operations and improved customer engagement through personalized and behavior-triggered communication. By enhancing our automation capabilities, we achieved more efficient marketing processes, resulting in higher engagement rates and stronger customer relationships, driving overall business growth.